Upgrading. Dongfeng Peugeot Citroen Automobile and Lanyou Technology enter into a strategic partnership-Creating a win-win future through cooperation

Both sides wished to give full play to their respective technical advantages and business experience to improve digitalization and IT capabilities and realize win-win and reciprocity. On May 12, 2022, Dongfeng Peugeot Citroen Automobile Co., Ltd. (hereinafter referred to as “Dongfeng Peugeot Citroen Automobile”) and Shenzhen Lanyou Technology Co., Ltd. (hereinafter referred to as “Lanyou Technology”) established a strategic partnership in the field of IS/IT operations. Projects would be implemented case by case through a number of modes, including technical cooperation and project cooperation, to help Dongfeng Peugeot Citroen Automobile gain leadership in products, technologies, markets, etc. Such cooperation will include but is not limited to project consulting and implementation, operation and maintenance, data services, and IT solutions.

Hou Hongsheng, Chief Financial Officer of Dongfeng Peugeot Citroen Automobile, and Hu Yongli, General Manager of Lanyou Technology, signed the framework agreement for strategic cooperation on behalf of both sides. Feng Leimin, Head of General Management of Dongfeng Peugeot Citroen Automobile, chaired the meeting and delivered the Report on Building A Strategic Partnership Together. Chen Ke, Chief Purchasing Officer of Dongfeng Peugeot Citroen Automobile, Xia Pengtao, General CPC Branch Secretary and Deputy General Manager of Lanyou Technology, and Zhu Bo, Deputy General Manager of Lanyou Technology, attended the meeting.

Lanyou Technology and Dongfeng Peugeot Citroen Automobile have cooperated for 16 years since 2006, and there are many successful cooperation cases in marketing, production, purchasing, finance, cross-sector IT building, planning and consulting, etc. In particular, in the marketing field, the ongoing customer marketing interaction platform (CMIP) implemented by both sides is a breakthrough point for the digital transformation of Dongfeng Peugeot Citroen Automobile, and a key to the transformation of the business model of Dongfeng Peugeot Citroen Automobile from a product-centric one to a customer-centric one and the digital transformation of the whole value chain.

At the meeting, both sides agreed that this partnership based on honesty, trust, reciprocity and efficiency would take the cooperation to a higher level, create opportunities for both sides to cooperate in more fields in the future, including ICV and intelligent parts, and have a material positive influence on their business development.

Dongfeng Peugeot Citroen Automobile expected Lanyou Technology to offer great support in cost reduction and human resources support to help it make breakthroughs in the production, cost control, marketing, etc., and finally achieve the goal of win-win. Lanyou Technology said that it would respond to the partner’s trust with concrete actions, and plan project resources in advance to ensure efficient and perfect project implementation.。

Founded in May 1992, Dongfeng Peugeot Citroen Automobile is one of the first Chinese enterprises that implement a double-brand strategy. With the two main joint venture brands of Dongfeng Peugeot and Dongfeng Citroen, Dongfeng Peugeot Citroen Automobile is developing both joint venture and independent brands actively. It has sold over 6.22 million vehicles in total, and created profits and taxes (including customs duties) totaling 100 billion yuan, making great contributions to the development of the Chinese automobile industry and the local economy. Currently, Dongfeng Peugeot Citroen Automobile is implementing the “Meta+” plan steadily, and pursuing strategic upgrading based on the four pillars of “more localized products”, “more targeted marketing”, “more reliable services” and “more efficient operations”.